Introduction to Digital Marketing
- Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
- Importance in the modern business landscape
- Digital Marketing Channels
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
Website Essentials
- Website Basics
- Importance of a website in digital marketing
- Elements of a successful website
- Website Design and User Experience (UX)
- Responsive design
- Navigation and usability
- Landing page optimization
Search Engine Optimization (SEO)
- On-Page SEO
- Keyword research and optimization
- Content creation and optimization
- Meta tags and descriptions
- Off-Page SEO
- Link building strategies
- Social signals
- Local SEO
Search Engine Marketing (SEM)
- Google Ads
- Setting up campaigns
- Keyword targeting
- Ad copywriting
- Budgeting and bidding strategies
- Bing Ads
- Introduction and setup
- Campaign management
Social Media Marketing (SMM)
- Social Media Strategy
- Choosing the right platforms
- Content planning and scheduling
- Social media analytics
- Paid Social Advertising
- Facebook Ads
- Instagram Ads
- Twitter Ads
Email Marketing
- Building and Segmenting Email Lists
- Opt-in strategies
- Segmenting your audience
- A/B testing
- Email Campaigns and Automation
- Creating effective email campaigns
- Setting up automation workflows
Content Marketing
- Content Creation
- Blogging
- Video content
- Infographics
- Content Distribution
- Outreach and promotion
- Influencer marketing
Analytics and Data
- Google Analytics
- Setting up and navigating
- Analyzing website traffic
- Goal tracking
- Social Media Analytics
- Platform-specific analytics tools
Final Project and Review
- Capstone Project
- Applying knowledge to a real-world scenario
- Feedback and discussion
- Course Review and Q&A
- Review of key concepts
- Addressing participant questions and concerns